Pre-interview nerves? Had a bad experience with the media?

We'll give you the tools you need to to handle different types of media interviews with ease and confidence. You'll learn specific skills to handle difficult questions. We'll coach you to deal wth everything: from crisis management to the every-day interview.

And you'll practice your skills on camera.

ibis will take you beyond the average training course: you'll get insider stories from a crack team of former journalists. We'll show you how to build strong relationships with journalists. We'll tell you why this is a critical element of your organization's success.

our courses include:

• Why do the media matter?
• How does a newsroom work?
• Different types of interviews
• When a reporter calls: preparing for your interiew
• The interview: taking control
• The difficult interview: maintaining control
• Ending the interview smoothly
• On-camera interviews with a professional camera-man and journalist
• Review and discussion of interviews

We tailor our course to meet your needs and time constraints: a two-day intensive course prepares you for every eventuality; a lunch-time seminar meets a pressing request.

what you'll get at the end of the course

• a DVD with all your interviews
• a comprehensive hand-book to pull out next time a reporter calls